Incoming links - why bother?

June 8th, 2009

Seeking out other web sites that will link to your web site, referred to as incoming links or inbound links, is time consuming and staying with it can be hard if your requests for links are ignored. But getting other web sites to link to your web site is the MOST RELIABLE way to help your web site to move up in the search engines.

Aimclear blog recently recounted a presentation at the 2009 SMX conference in Seattle:

“…When Rand [Fishkin, of SEOMOZ] was initially looking for an absolute among metrics, he found only 1 metric that has any ability to predict rankings and that is the number of different domains linking to a URL.”

It’s worth your time to seek out and get incoming links. See my other posts under link building for tips on how to get inbound links.

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A quick way to identify sites for incoming links

June 6th, 2009

Here’s a quick way to find web sites that might link to you:

#1. Search google for a phrase that is relevant to your web site. In my example, I’ll use “vintage clothing”.

#2. Identify one the sites with a top listing, and search google again like this:

link:www.rustyzipper.com “vintage clothing”

That search will show you sites linking to www.rustyzipper.com that include the phrase “vintage clothing”.

#3. Scan the listings and identify good possibilities. I’ve shown a few promising listings below that were in my results:

#4. Visit the web sites that may link to you and find out how to request a link to your site.

A few more tips:

- View several pages of search results, not just the first page

- Try different keyword phrases

- Set a goal to request one, or two or ten incomings links per week and then do it!

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